By Taiye Olayemi, Lagos.
Grammy Award-winning musician, Burna Boy, is among the 10 most-streamed male artistes in Nigeria, Spotify, an online streaming platform has announced.
Victor Okpala, Spotify’s Artiste and Label Partnerships Manager, West Africa, announced this via a statement on Wednesday.
Okpala said this was observed by Spotify and published as “Wrapped”.
The other artistes in the Top 10 bracket included Asake, Wizkid, BNXN fka Buju, Davido, Drake, Fireboy DML, Omah Lay, Rema and Kizz Daniel.
Okpala said that the top most streamed female artistes in Nigeria were Ayra Starr, Tems, Rihanna, Asa, Nicki Minaj, Doja Cat, Fave, Billie Eilish, Simi and Beyoncé.
He also listed the top 10 most streamed tracks in Nigeria in 2022 as “Last Last” by Burna Boy; “Peace Be unto You” by Asake; “Bandana” by Fireboy DML; “Finesse” by Pheelz; “Omo Ope” by Asake; “Terminator” by Asake; “Overloading (OVERDOSE)” by Mavins; “Palazzo” by Spinall; “Calm Down” by Rema and “It is Plenty” by Burna Boy.
“2022 ushered us into an era of cultural overdrive and we are excited, for fans and artistes alike, to share these insights on the music they created and listened to this year.
“Spotify announced this year’s edition of ‘Wrapped’, its hotly anticipated annual roundup of the top artistes and music of the year, as streamed by users around the world.
“And this year’s data paints a picture of how Nigerian music captured hearts, both at home and around the world.
“In 2022, Nigerian music has continued to hoist its flag in different global territories, claiming its space on the world stage.
“The year in Afrobeats was defined by the emergence of a hybrid Amapiano sound, an endless pipeline of hits, and new heights for a generation of pop royalty who are questioning our ideas of what’s popular in style and sound,” he said.
Okpala noted that Nigerians listened more to local music in 2022 with a 291-per-cent Year-on-Year increase in local music consumption, when compared with 2021.
“2022 is the year that Burna Boy set the world on fire, claiming the Number One spot as the most streamed artist in Nigeria.
“The love affair was not only local; he is also the most globally streamed artiste from sub-Saharan Africa.
“His track, ‘Last Last’, takes the crown for the most streamed song and also the most hearted song in Nigeria.
“Spotify RADAR alumnus, Ayra Starr, is the most streamed female artiste in Nigeria, while Tems has the leading vibe among Nigeria’s musical exports in 2022.
“‘Wait for You’, the singer’s collaboration with Future & Drake, was the top Nigerian song export of the year,” he said.
Okpala listed the most streamed albums as “Love”, “Damini” by Burna Boy; “Mr Money with The Vibe” by Asake; “Playboy” by Fireboy DML; “Boy Alone” by Omah Lay; “Rave & Roses” by Rema and “Made in Lagos” by Wizzkid.
“The most hearted songs in Nigeria are “Last Last” by Burna Boy; “Bandana” by Fireboy DML; “Calm Down” by Rema; “Finesse” by Pheelz and “Peace Be unto You” by Asake.
The list also includes “Terminator” by Asake; “Omo Ope” by Asake; “Overloading (OVERDOSE)” by Mavins; “Buga” (Lo Lo Lo) by Kizz Daniel and “For My Hand” (feat. Ed Sheeran) by Burna Boy.
“The most streamed playlists in Nigeria are Hot Hits Naija, African Heat, Gbedu, Traffic Jams Naija, Bubblin, Afro Hits, Afropop, Today’s Top Hits, Party Dey and New Music Friday Naija,” he said.